In a recent interview, Professor Fred Gould, one of the founders of the Genetic Engineering and Society Center (GES) of NC State University, discussed the challenges of communicating science and the importance of including society in the science debate. He stressed that the biggest issue in the agriculture and food systems debate is misinformation, aggravated by the amount of unreliable information available online. He also emphasized the need to involve society in the debate around genetic engineering. An inclusive discussion is vital to avoid research disruptions and to make sure decisions consider the public good when discussing technical disciplines that can have a transformational impact on humanity.